Marketing Consulting Services
While online marketing is at the heart of an effective conversion and visibility strategy, it takes more than running online ads and SEO to gain sustained exposure and achieve momentum. It takes strong positioning, brand awareness, content strategy, copywriting, and building an overall organic power positioning.
That is why I offer a holistic approach to marketing that is in harmony with your business philosophy, to grow your presence, and drive sustained sales growth.
FAQ
Q: Can you take on a permanent role?
A: I can work on a permanent basis, but I work from a remote location. I can visit the office and provide face-to-face consultation and follow-up meetings in addition to online meetings, but this has to be pre-agreed.
Q: Can you work on a specific campaign only?
A: Yes, I can, please contact me to discuss the details.
Q: Can you work full-time?
A: Due to other work commitments I am unable to commit to a full-time and permanent role, but I will consider a temporary project that requires full-time input.
Q: How long does it take to see the results from the online marketing campaign?
A: Any time period provided here is approximate, as many details depend on the outcome of your marketing campaign, but in general, it takes 12-weeks to see the results that can be sustained and grow. Although it is often possible to see the results much faster, in many cases within days, typically when an urgent fix is required for a specific outcome in mind, for example, filling out upcoming training events, or starting getting online sales from the e-commerce website.
Q: Do you guarantee your results?
A: As a consultant I do not guarantee any results. For a start, Google prohibits guarantees. In the world of online marketing, it is impossible to do so as many factors change frequently, often every few months. Many factors also depend on the successful application of the advice you will receive from me. However, I promise to provide you with a thorough analysis and a detailed recommendation and/or application to increase your online marketing results, sales, ranking, visibility, and growth.
Q: Who will implement the results?
A: For a 12-week project I work on implementation in addition to the consultation and advice that I provide. You can also request a regular up to 90-minute virtual meeting with yourself or your team to ask any questions and clarifications.
Q: What if I am rebranding/redesigning
A: This is a perfect time to work on your marketing.
Q: What do you need to get started?
A: I ask for 100% payment upfront. Once the invoice is paid, and before we start to work together I will ask you to complete a detailed questionnaire and ask you to grant me access to any relevant platforms. I may ask you additional questions about your business goals, products, and services in order to help me guide in my own research.
Q: Is there anything you do not do?
A: I do not work as part of your team. I do not set your internal goals or get involved in the management process, budgets, and accountability. While I provide advice, and guidance I do not offer new skills training to your team, for example, a new e-commerce website building or setting up commercial ads, however, this can be purchased separately if required.
Q: Ongoing advisory retainer
A: Based on mutual agreement we can work on a retainer from consulting to marketing campaign management.
Use My Skills To Grow Your Profits
1
Private Marketing Consulting Services
Need directions in your marketing strategy? Not sure about specific challenges?
This is a service if you require quick feedback on the directions and what to do next in your marketing strategy and about getting client leads. If you have a question you are not certain about how to fix it you can book a private strategy call. It is usually an hour and can be recorded for future reference. During the call, you will get an actionable list of things you can do yourself, and any relevant links to resources.
Marketing consulting sessions are for one person. The extra person is charged an additional £100. Longer sessions and half and full-day sessions are available.
Price: £250
2
Marketing Campaign Manager PRO:
Specialized Conversion Accelerator Service
This is typically a 12-week program. I will handle all aspects of marketing campaigns from the idea research to creating a strategy that is in harmony with your business philosophy;
Conversion Accelerator service starts with an in-depth analysis of your marketing and overall presence. I will review, audit, and analyse various aspects of your current online marketing aspects, including your SEO, digital assets, activities, advertising copy, and analytics.
Then I will identify any problems, gaps, and opportunities to fix, resolve and create demand and growth.
I will then create a clear roadmap of strategy to show how we can get to the next goal and achieve growth and optimise conversions.
I will work hands-on on the following areas:
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Organic SEO including local SEO;
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Setting up and running a specific online campaign or a combination of campaigns;
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Set up and run Google Ads;
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Social Media ads;
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I will provide advertising copy for each ad combination;
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Branded images for the advertising;
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Test various advertising headlines, body copy, and call to action to determine the winning combinations for your business;
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I will tweak and adjust existing websites or specific web pages;
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Content marketing strategy and implementation;
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Email newsletter and database marketing;
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If you are redesigning the website or your brand positioning I will facilitate the process;
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If required I will build a basic e-commerce website - typically with 25 products
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A basic service and product website of up to 25 pages
My fees are payable 100% upfront and are based on typical e-commerce or service-based business website of up to 25 products and web pages. For larger or more complex sites, an introductory call will determine a custom quote.
After the initial 12 weeks if it is a right match once again I can work on a monthly retainer subject to mutual agreement.
Although there is a long list of services provided above, not all may be applicable for your business needs, what will be required will be determined once we have complete details about your project.
Price: £10,000
3
Marketing Campaign Manager LIGHT:
Conversion Boost
The Conversion Boost is a lighter version of the Conversion Accelerator program. It is ideal if you are looking for quick and fast fixes. For example, you might have an event that you need to sell the tickets for; or you simply need to identify the reasons why your leads have dropped; or perhaps you just require a stand-alone service from the above list, for example, a content strategy and implementation, or advice and help with your e-commerce website.
You will get an actionable step and custom service delivery. This service does not include a review meeting but you can purchase a strategy consulting call if you require one.
Price: £5,000
This price is not set-in-stone and it can be lower or higher depending on the level of service that is required. The final price will be determined during the call.
4
Specific business Collaboration - let's discuss it
Do you have anything specific that you'd love to discuss? I am excited to hear from you. Please let me know as much as possible about your project and I will get back to you as soon as possible. Use the contact page.
What is the next step?
Start with a discovery call. During this call which usually lasts about 20-30 minutes, I will listen to your questions, challenges, and goals that you have. I will answer your question and will determine if we are the right match to discuss the next stages of working together.
Looking forward to hearing from you
To your growth,
Tamara Forrest-Smith
Call me, or email me today
Socrates Bike - Independent Marketing Consultant, Manchester, Cheshire. Call on 07725103966
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